Dominique West, widely known by his creative moniker Kid Created Playa, is a visionary artist, entrepreneur, and co-founder of Overall99 Media and Entertainment LLC. Born and raised in Monticello, Mississippi, Dominique found his voice early through the powerful language of music. Surrounded by rich Southern culture and a hometown that shaped his grit and imagination, he began experimenting with sound, lyricism, and performance, quickly developing a musical identity that stood out in his community.

His creative journey truly ignited alongside his brother and business partner, Trevor McCullum, who took charge of marketing and brand-building while Dominique honed the craft of songwriting and artistic expression. Together, they cultivated a movement—one rooted in authenticity, storytelling, and a deep appreciation for the culture that raised them. Their partnership would evolve into what is now Overall99 Media and Entertainment, a platform dedicated to amplifying unique voices and producing groundbreaking entertainment across multiple mediums.

Dominique continued sharpening his skills while joining and collaborating with music groups throughout the region. His path led him to The University of Southern Mississippi in Hattiesburg, where he completed his degree while also expanding his creative network and deepening his understanding of the entertainment industry.

Driven by ambition and an expanding creative vision, Dominique later relocated to Colorado, a move that marked the next chapter in his evolution. There, he continues to develop new music and contribute to the ever-growing media landscape, exploring opportunities in production, entertainment strategy, branding, and digital content creation. Whether in the studio, behind the camera, or at the helm of a new project, Kid Created Playa remains committed to elevating the culture and inspiring artists to embrace their originality.

Today, Dominique West stands as a testament to what passion and perseverance can build—from Mississippi roots to a multimedia empire in the making. Through Overall99 Media and Entertainment LLC, he continues to push boundaries, create space for emerging talent, and remind the world that true artistry is not manufactured—it’s created.